Billboards are everywhere and a successful campaign is achieved with the right strategy. Here are a few tips to consider when doing billboards.

1. The design must be simple and bold.
2. A picture showing the biggest benefit of your product or service.
3. Up to seven words will make the most effective billboard, according to “Ultimate Small Business Marketing Guide.”
4. Purchasing between 6 and 10 billboards located near each other creates the most effective awareness-building advertising campaign, according to “Ultimate Small Business Marketing Guide”