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Importance of Video Production in Digital Campaign
As business owners, we always have many questions when deciding on the right campaign for our business, especially when it comes to video production.In this article, we will give you a basic guide on how to achieve an effective video production campaign.
Different resolutions, and most common video uses
Most common digital resolutions
- 720p
- 1080p
- 2K
- 4K
The most commonly used formats for online videos (internet sites) are 720p or 1080p. These are the resolutions that the internet is currently handling. These formats can also be used for TV, however some TV stations and receivers support 2K and 4K, especially digital cable and satellite receivers that sometimes offer 4K resolutions.
Importance of a video in a campaign and duration.
Video enables a digital campaign to reflect limitless creativity, with rich, dynamic and fast-paced content. You can show your product in its entirety and also show its use and its benefits in a short time of 30 seconds or 1 minute. Video also generates loyalty in your customers since they are seeing the product from all perspectives as well as getting to know you as a person. It also helps to increase the traffic, and visit time spent on your website. Therefore it will generate more domain authority and in the end, customers.
The duration times of each video for its effectiveness will vary depending on the platform that is used. Examples
- TV – Originally a TV spot lasted 60 sec, however over time they were reduced to 30 sec and 15 sec seeing that they were as effective as 60 sec.
- Youtube – On this platform it has been proven that the videos with the best results are those from 2 min to 3 min.
- Mobile – In the use of mobile, the statistics show that to attract attention, the video should not exceed 15 sec.
This is a brief explanation of why videos vary in their duration depending on the platform that is used.
Cost myths and video performance.
Many clients evade this type of video campaign because they do not like to be on camera, they think that they do not know what to say. In addition to having a misconception that video production is only for large companies that have the budget to do it.
Certainly this happened in the past due to the scarce resources that existed. Today with the advancement of technology, everything has changed and you can obtain your video campaign at such an accessible cost within everyone’s reach.
The same misconception happens with the myth of acting. First of all you must find a production company that generates reliability since the company will be in charge of producing your entire campaign, they will give you the program that you must follow.
Finally, do not forget to ask for several quotes and meet with different production companies. Feel free to ask them all the questions since it will depend on all of this for you to find the best company and achieve the best campaign for your business.
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