Market Segmentation
An ad on TV it’s somewhat considered “A shotgun approach”, yet you can still niche down and target a certain demographic. This can be done by the TV Channel/station of choice. Whether it’s an English station, to reach the general public, a Spanish station, to reach the Hispanic market… and so forth and so on.
In some markets, you can go even further by choosing the programming that is geared toward certain ethnicity and preferences.
For Example, Spanish TV stations appeal to:
- South American Hispanics.
- Hispanics from Central America
- Mexican descent Hispanics.
- As well as 2nd and 3rd generation Hispanics.
This is just one example of many, and it all has to do with the TV station you choose.