Though Digital is taking a lot of attention… Television still holds an enormous amount of viewership. There is a misconception that the cost of advertising on TV is expensive, but if planed right you can get a pretty good deal on a TV campaign. Remember, more money spent does not necessarily equal a better return on investment. Here are some benefits to using television as a way to advertise your product or service.
An ad on TV it’s somewhat considered “A shotgun approach”, yet you can still niche down and target a certain demographic. This can be done by the TV Channel/station of choice. Whether it’s an English station, to reach the general public, a Spanish station, to reach the Hispanic market… and so forth and so on.
In some markets, you can go even further by choosing the programming that is geared toward certain ethnicity and preferences.
For Example, Spanish TV stations appeal to:
This is just one example of many, and it all has to do with the TV station you choose.
While this type of marketing is considered a shotgun approach, there is still a benefit to this as this creates a branding of your product or services. With a well created and entertaining commercial, you can formulate a brand that will be easily top of mind to the thousands that view it.
Being local is important to the community. People want to do business with people they know, are familiar with and like. Television can offer that. By advertising on your local TV stations and taking camera shots of your location, people can relate and get the “I’ve been there” feeling.
One other benefits with a “well-produced” TV ad is you can always use some of the footage on social media and stand out from the typical “camera phone” produced videos and content that currently lives there… with the focus geared to whichever platform you are working with of course.
When looking into this and choosing your target or ideal customer, it’s a good idea to know the habits of the people you want to reach in order to apply that to your strategy. If you are not familiar with this, it might be a good idea to hire someone that does. This could be an employee that is familiar with your target audience or better yet a marketing agency that knows and has experience with your ideal customer, your local TV stations and their advertising rates.